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Video for LinkedIn is consistently becoming more essential to connect with your audience, whatever your business type. It unquestionably helps build your brand, build relationships, and drive sales. LinkedIn, where many professionals are looking for information and insights that can help them in their careers.

Thinking of using Video for LinkedIn? Here are key five benefits…

Video is more engaging than text or images

Studies have shown that people are more likely to watch a video than read a blog post or look at an image. This makes video fr LinkedIn a powerful tool for capturing attention and keeping people engaged with your content.

Video is more shareable than text or images

People are more likely to share a video than they are to share a blog post or image. This means that your video can reach a wider audience and have a greater impact.

Video is more credible than text or images

People are more likely to trust a video than they are to trust a blog post or image. This is because video allows you to show your personality and connect with your audience on a personal level.

Video is more memorable than text or images.

People are more likely to remember a video than they are to remember a blog post or image. This is because video for LinkedIn engages multiple senses and makes it easier for people to recall information.

Video can help you build relationships with potential customers and partners.

Video is a great way to connect with people on a personal level and build relationships that can lead to sales.

 

Video for LinkedIn

Videos on LinkedIn are shared 20 times more than other content formats.

 

If you’re not already using video on LinkedIn, now is the time to start. Here are some tips to make video for LinkedIn more effective:

Keep your video for Linkedin short and to the point

People have short attention spans, and shorter videos have the best engagement, while videos of all lengths, up to 30 seconds, perform well in both awareness and conversion (+13% lift in click-through rate (CTR) with 15-30 sec duration).

Use high-quality video

Your videos should be well-lit, well-shot, and well-edited. This will make them more professional and engaging for your audience.

Make your videos relevant to your target audience

What are your target customers interested in? What are their pain points? Create videos that address these issues and provide value to your audience.

Promote your videos

Share your videos on social media, email them to your subscribers, and embed them on your website. The more people who see your videos, the more successful your LinkedIn marketing will be.

Video is a powerful tool that can help you achieve your LinkedIn marketing goals. By following these tips, you can create effective video marketing content that will connect with your audience and drive results for your business.